“How we meet, enjoy, and purchase cigars is ever changing.
We make sure it’s for the better by providing you access, analysis, and diversity of content around the premium cigar experience.”

Yours, Reinhard Pohorec

Welcome to the Light’ em Up World

  • Light 'em Up Humidor

    The brick & mortar of the internet 

    At Light ‘em Up, we believe that enjoying a cigar is a ritual, an experience. A celebration of time, of stories, of exquisite tastes. Purchasing your favourite cigars is an integral part of that experience. It’s about exploration, conversation and camaraderie.

    Access shop

  • Light ‘em Up Lounge

    Meet industry icons, manufacturers, and experts share their stories in a Zoom lounge.

    Hosted and moderated by sensory expert and cigar passionado Reinhard Pohorec, winner of the Cigar Trophy awards “2020 Ambassador” and “2021 Best Virtual Lounge” by Cigar Journal.

    See schedule

  • Light ‘em Up GO

    Who to meet? Where to smoke? What to buy? LeU GO a web-app for the modern cigar lover, so we miss out less on what we enjoy the most. Find private herfs, lounges, and B&Ms around the world.

    Invite only - Please find a member to share the token with you.

    Access app

Our most recent blog posts

Featured
Daniel Marshall reconstructed Henry Flagler's Tiffany & Co. Humidor.
Daniel Marshall reconstructed Henry Flagler's Tiffany & Co. Humidor.

The Henry Flagler Museum in Palm Beach commissioned the reconstruction of a Tiffany & Co. humidor that is over 100 years old. The original piece was presented to Flagler by the New York Yacht Club as a gift after he offered his yacht Alicia as a committee boat during the 1895 America’s Cup.

How to (properly) Cut A Cigar: The Guide
How to (properly) Cut A Cigar: The Guide

Keep it simple. Not only is this excellent advice for life and business, but it is also the philosophy that best applies to the cutting of cigars. When in doubt, cut less.

Thinking Outside the (Cigar) Box
Thinking Outside the (Cigar) Box

Some brave and creative premium cigar companies have started to think outside of the Spanish cedar cigar box. We are taking a closer look at the major alternatives.

Find us on Instagram

This week at Light 'em Up Lounge: Mark Ciccarello - Ciccar 🗓 Wed 2pm ET / 8pm CET ⏰ www.lightemupworld.com/lounge Ciccar (chih-car) was born like many great ideas - casual conversation amongst friends, musing about what could be.
This week at Light 'em Up Lounge: Christian-Denis Carensac, Founder of Festival Art de Vivre and Director of Baron, the Epicurean’s Club 🗓 Wed 2pm ET / 8pm CET ⏰ www.lightemupworld.com/lounge Son of a Guatemalan mother and a
This week at Light 'em Up Lounge: Jeff Borysiewicz from Corona Cigar Co. & Florida Sun Grown 🗓 Wed 2pm ET / 8pm CET ⏰ www.lightemupworld.com/lounge As one of the leading retail tobacconists, tobacco grower, advocate, and avid
This week at Light 'em Up Lounge: Cigar Author Nick Hammond 🗓 Wed 2pm ET / 8pm CET ⏰ www.lightemupworld.com/lounge Nick Hammond is known worldwide as the author of the best-selling cigar travelogue, Around The World in 80 Cigars.
This week at Light 'em Up Lounge: Pete Johnson from Tatuaje Cigars 🗓 Wed 2pm ET / 8pm CET ⏰ www.lightemupworld.com/lounge In 1993, at the age of 22, Pete Johnson entered the tobacco industry, working retail in Los Angeles, Califor
This week at Light 'em Up Lounge: Tim Ozgener from Ozgener Family Cigars 🗓 Wed 2pm ET / 8pm CET ⏰ www.lightemupworld.com/lounge Curtain up for Tim Ozgener.

After more than a decade-long hiatus from the premium cigar industry
This week at Light 'em Up Lounge: Joel Castillo, tobacco farmer and cigar roller from Pinar del Rio 🗓 Wed 2pm ET / 8pm CET ⏰ www.lightemupworld.com/lounge It’s a rare treat to get the opportunity of interviewing a tobacco fa
This week at Light 'em Up Lounge: Arnold Serafin - Serafin de Cuba, Flor de Tampa 🗓 Wed 2pm ET / 8pm CET ⏰ www.lightemupworld.com/lounge Arnold Serafin of Serafin de Cuba/ Flor de Tampa Inc. is the 4th generation in his his family
This week at Light 'em Up Lounge: ‼️beware of the time change this week only: 3pm Eastern‼️ Mike Szczepankiewicz - Cigar Hustler 🗓 Wed 3pm ET / 8pm CET ⏰ www.lightemupworld.com/lounge Mike Szczepankiewicz has been in the cigar ind
This week at Light 'em Up Lounge: Nick Libretti - JR Cigars 🗓 Wed 2pm ET / 8pm CET ⏰ www.lightemupworld.com/lounge Nick Libretti has been in the cigar industry for over 13 years. He started working the Casa de Montecristo store in
This week at Light 'em Up Lounge: 2023 Cigar Festival Season - a panel discussion 🗓 Wed 2pm ET / 8pm CET ⏰ www.lightemupworld.com/lounge PuroSabor, ProCigar, Habanos Festival - 2023 saw the much-anticipated return of live in-person
This week at Light 'em Up Lounge: Cynn Coburn - DISSIDENT Cigars 🗓 Wed 2pm ET / 8pm CET ⏰ www.lightemupworld.com/lounge Cynn Coburn, a formerly homeless physical, mental, emotional, sexual abuse survivor who has since channeled her
This week at Light 'em Up Lounge: Marc André - Der Humidor 🗓 Wed 2pm ET / 8pm CET ⏰ www.lightemupworld.com/lounge If ever you wanted to learn more about cigar aging and storage, humidors and humidification, this we
"When in doubt, cut less." "One of the easiest ways to ruin an otherwise incredible cigar is to give it an improper cut." Our dear friend and guest writer Macy Hanson has learned this the hard way over my 22 years of enjoying han
This week at Light 'em Up Lounge: Heiko Poerz - HENK 🗓 Wed 2pm ET / 8pm CET ⏰ www.lightemupworld.com/lounge Some call him the Steve Jobs of the cigar world: Heiko Poerz, Founder & CEO of the luxury brand HENK, known for his ext
It’s that time of the year again: the most joyful virtual lounge of the year: Light’em Up Cigar Family Christmas! For this occasion, we have prepared something very special for you: 🎁 Giveaway by @lesfineslames : 1x Havana Streets cigar