“How we meet, enjoy, and purchase cigars is ever changing.
We make sure it’s for the better by providing you access, analysis, and diversity of content around the premium cigar experience.”
Yours, Reinhard Pohorec
Welcome to the Light’ em Up World
-
Light 'em Up Academy
An enlightening 2-part online course for newcomers, where we will discover the art of premium cigars and share everything we know –from “how-to” basics to advanced tasting tips. Perfect for groups of friends, colleagues and team events.
Hosted and moderated by sensory expert and cigar passionado, Reinhard Pohorec.
-
Light ‘em Up Lounge
Meet industry icons, manufacturers, and experts share their stories and insights in a Zoom lounge.
Hosted and moderated by sensory expert and cigar passionado Reinhard Pohorec, winner of the Cigar Trophy awards “2020 Ambassador” and “2021 Best Virtual Lounge” by Cigar Journal.
-
Light ‘em Up GO
Who to meet? Where to smoke? What to buy? LeU GO a web-app for the modern cigar lover, so we miss out less on what we enjoy the most. Find private herfs, lounges, and B&Ms around the world.
Invite only - Please find a member to share the token with you.
Keep it simple. Not only is this excellent advice for life and business, but it is also the philosophy that best applies to the cutting of cigars. When in doubt, cut less.