Manuel Inoa joins Light ‘em Up
La Aurora’s master blender, Manuel Inoa, has been crafting memorable cigars for the past 35 years.
For the industrial engineer, who worked alongside Benji Menendez at General Cigar Co.'s factory in Santiago's first free trade zone, cigars have become his calling.
“I wasn’t born into a tobacco family. I am one of the only blenders who doesn’t have a family tradition behind him when it comes to making cigars or growing tobacco.
When I started working in the factory to improve quality and efficiencies, I became related to tobacco and fell in love. It was love at first sight. When I saw tobacco and people enjoying it, I forgot all about industrial engineering. I loved the passion behind it.”
During this inspiring Light em Up Lounge session, Manuel shared with us his colorful journey around premium cigars, exceptional skills as a master blender, and the century-old success story that is La Aurora.
We hope you enjoyed the show! Please be invited to sign up and get personal invitations to our upcoming live sessions, where we light em up with the industry’s icons.
Light em up, where the good life has a voice!
Reinhard
Sensory expert, cigar passionado, and host of the Light ‘em Up Lounge
