Journal
Blog
Conversations, guides, and editorial from the premium cigar world.
1.5 hour video
Reinhard Pohorec — August 18, 2025
Klaas Kelner at the Light 'em Up Lounge
Klaas Kelner, CEO and founder of Kelner Tabak, brings a lifetime of experience in premium cigar craftsmanship to his own company. As the son of legendary master blender Henke Kelner, he grew up surrounded by tobacco fields, curing barns, and factory floors.
Read More →1.5 hour video
Reinhard Pohorec — August 18, 2025
HENK's Heiko Pörz at the Light 'em Up Lounge
Heiko Pörz, founder of HENK, has built a brand that merges refined design, functional innovation, and deeply personal storytelling. Drawing from decades of travel and an appreciation for craftsmanship across cultures, he has created luxury accessories that stand out for their individuality and enduring quality.
Read More →1 hour video
Reinhard Pohorec — August 18, 2025
Heinrich Villiger at the Light 'em Up Lounge
Heinrich Villiger has been in the cigar business for more than seven decades, steering Villiger through the post-war years, industry consolidation, and the rise of both machine-made and premium hand-rolled cigars.
Read More →1.5 hour video
Reinhard Pohorec — August 14, 2025
Jorge Padron at the Light 'em Up Lounge
Jorge Padrón, President of Padrón Cigars, shares insights into his upbringing in the tobacco world, the legacy of his father José Orlando Padrón, and the guiding philosophy that has kept the brand among the most respected in the cigar industry.
Read More →1.5 hour video
Reinhard Pohorec — August 12, 2025
John Oliva Jr. and Trey Angel Oliva at the Light 'em Up Lounge
John Oliva Jr. and Trey Angel Oliva of Oliva Tobacco Company joined the Light 'em Up Lounge to share the story of one of the most influential leaf suppliers in the premium cigar world.
Read More →1.5 hour video
Reinhard Pohorec — August 12, 2025
Laurel Tilley from A.J. Fernandez at the Light 'em Up Lounge
In this Light 'em Up Lounge conversation, Laurel Tilley shared insights on the roots, the philosophy, and where the industry is heading.
Read More →1.5 hour video
Reinhard Pohorec — August 12, 2025
Tatuaje at the Light 'em Up Lounge
Pete Johnson, founder of Tatuaje Cigars, joined the Light 'em Up Lounge to talk about building a brand that's become a modern classic in the premium cigar world.
Read More →1.5 hour video
Reinhard Pohorec — August 12, 2025
Casa 1910 at the Light 'em Up Lounge
In this Light 'em Up Lounge conversation, Jaime and Manolo from Casa 1910 shared how their brand is redefining perceptions of Mexican premium cigars.
Read More →2 hour video
Reinhard Pohorec — August 12, 2025
Tim Swanson from Cigars Daily at the Light 'em Up Lounge
Tim Swanson, founder of Cigars Daily, joined the Light 'em Up Lounge to talk about how he turned a local cigar shop into a thriving online community.
Read More →1.5 hour video
Reinhard Pohorec — August 12, 2025
Charlie Minato from Halfwheel at the Light 'em Up Lounge
Charlie Minato, co-founder and editor of Halfwheel joined the Light 'em Up Lounge to discuss his journey in cigar media, the challenges of independent reporting, and his views on where the industry is heading.
Read More →1.5 hour video
Reinhard Pohorec — August 12, 2025
Nestor Plasencia at the Light 'em Up Lounge
Nestor Plasencia, CEO of Plasencia Cigars, joined the Light 'em Up Lounge to share the remarkable story of a family that has shaped the premium cigar industry for more than 150 years.
Read More →1.5 hour video
Reinhard Pohorec — August 1, 2025
Nick Perdomo at the Light 'em Up Lounge
Nick Perdomo shares the philosophy and discipline behind one of the most successful family-owned cigar companies in the world, reflecting on legacy, vertical integration, and uncompromising quality control.
Read More →1.5 hour video
Reinhard Pohorec — August 1, 2025
Les Fines Lames at the Light 'em Up Lounge
The founder of Les Fines Lames shares the story behind one of the most iconic accessories in the cigar world — from French craftsmanship to a lifestyle brand rooted in design and passion.
Read More →5 min read
Reinhard Pohorec — November 28, 2023
Daniel Marshall reconstructed Henry Flagler's Tiffany & Co. Humidor.
The Henry Flagler Museum in Palm Beach commissioned the reconstruction of a Tiffany & Co. humidor that is over 100 years old, originally presented to Flagler by the New York Yacht Club in 1895.
Read More →7 min read
Macy Hanson — February 14, 2023
How to (properly) Cut A Cigar: The Guide
Keep it simple. Not only is this excellent advice for life and business, but it is also the philosophy that best applies to the cutting of cigars. When in doubt, cut less.
Read More →8 min read
Macy Hanson — December 20, 2022
Thinking Outside the (Cigar) Box
Some brave and creative premium cigar companies have started to think outside of the Spanish cedar cigar box. We take a closer look at the major alternatives.
Read More →8 min read
Macy Hanson — September 20, 2022
What Is a "Vintage Cigar"?
A discussion with three cigar-blending luminaries about the concept of "vintage" in the premium cigar industry and whether consistency is overrated.
Read More →10 min read
Macy Hanson — July 20, 2022
What's the Value of a Brand, like Cohiba or Opus X?
Part One: "Carlito Fuente Bets the Farm" and "The Cohiba Wars" – by guest writer Macy Hanson.
Read More →3 min read
Reinhard Pohorec — May 5, 2022
Could this be the end for digital cigar media? An editorial.
An editorial response to analysis of the FDA commissioned Consensus Study Report on Premium Cigars. Could there be a future without cigar social media? How should the cigar industry react?
Read More →10 min read
Macy Hanson — March 29, 2022
Cigar online media threatened (?)
How a recent FDA-commissioned study on premium cigars sends the disturbing signal that the FDA has turned its attention to the regulation of online cigar media.
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